The paradigm has shifted and everything you knew about the music business has completely changed. Who are the new players in the music business? Why are traditional record labels, television, and radio no longer factors in an artist’s success? How do you market and
distribute your music in the new music world – and how do you make money? This book answers these questions and more in its comprehensive look at the new music business – Music 3.0. While Music 2.0 encompassed the era of file sharing and digital distribution, Music 3.0 employs new ways to start and sustain a career, to develop an audience and engage them with interactive marketing. Sales, distribution, and marketing have reconfigured so much that even artists located far away from a big media center can thrive without the help of a record label – if they know how. Music 3.0 explains what has changed, why it will change even more, and how musicians and artists (photographers, writers, animators) can take advantage of the changes.
OK, I didn’t think that “Music 3.0” was entirely original with me, but my interpretation of the points of demarcation is a bit different from what’s being described here.
In my litany, “the era of file sharing and digital distribution” is all part of Music 3.0, not 2.0. 2.0 is the era of physical products; once the content is separated product – cylinder, vinyl, CD — you’re into the new era.
Regardless, the essential premise is the same: “new ways to start and sustain a career….with interactive marketing.” It is all possible because of the technologies that accompany the separation of content from product.
And yes, the same principals apply to any form of art that can be distributed digitally. Why, I might just have to by myself a copy of this to see what I can apply to my photography.