Unfortunately, he has to get it from his Zune…
Who’da thunk that Microsoft would ever get ahead of the curve that Apple has been bending for an entire decade? Or that an Apple/Mac/iPod convert like me would have something favorable to say about the friggin’ Zune?
I keep reading that (for example) iTunes won’t offer a similar subscription-based service because of Steve Jobs insistence that users want to “own” and not “rent” the music they listen to.
OK, that’s fine for those narrow-minded consumers who want to listen to the same thing over and over again. But there are some of us who actually like to discover new music, and are willing to shell out the cost of a single CD each month if it means we get “access” to everything.
Note the use of words here: “rent” carries this negative connotation of temporariness, the idea that “if you stop subscribing, you loose all your music.” Well, if you do stop subscribing, you don’t really lose all the music, it’s still there.
The better word is “access,” because when you speak of “access” to the entire universe of recorded music, then the notion of a temporary “rental” becomes, well, pretty fucking irrelevant.
It’s sorta like the “public option” in the health care debate. You want your current plan, fine, keep it (and keep listening to the same damn thing over and over again). But there are some of us who want another option.
So it’s good to see, as this blogger attests, that once people discover the advantages of “access”
over “ownership,” the market is going to continue growing.