Let me repeat that for those of you on drugs – or for those of you who still haven’t discovered streaming subscription music services.
Amazon’s music locker is stupid.
I know, everybody’s all excited because somehow Amazon is the first to market with a “music locker” service, beating Apple and Google to the punch.
But I don’t see what all the fuss is about.
I don’t see the advantage being able to store 1,000 songs (the approximate capacity of Amazon’s free service), when there are already services that store millions of songs “in the cloud” for me.
It’s like the year is ca. 1920: Horseless carriages are swarming over the landscape, and Amazon is first to market with an amazing new buggy whip. Ooh, this one has a sparkly handle!
Good luck smacking the side of your Model-T with it.
Now, admittedly my music “consumption” (Spoiler alert: I hate that word, especially as it pertains to music. Food I consume. Music is still there after I’ve listened to it…) habits are pretty atypical. Again, I seem to be there before the curve itself.
But these days, I am getting pretty durn near all the music I want right out of the cloud. After sampling both Rdio and MOG last year, I settled on MOG and, given that it’s still pretty much a Model-T, I’m pretty happy with what the service offers. I would say that 90% of the time, music that I want to hear is available, and I can listen to it at home, in my car, or at the office (oh, wait… I don’t have an office…)
Why would you care that you can store 1,000 songs in your own personal locker when there are now services that offer millions upon million of songs for roughly the cost of a single CD per month?
The argument for the locker seems to be, as expressed in this NPR piece, quoting Amazon VP Bill Carr:
I recently bought this album by Fitz and The Tantrums but I bought it on my work computer. But the minute I bought it I saved it to my cloud drive so it’s already available to me right here on my phone, I can click play and it will start playing.
I guess that’s a kinda slick feature, cloning a purchase from one device to another so that you have access to it from any location. But that just makes me wonder, “why didn’t you purchase it on your phone in the first place? You take that home with you, don’t you?”
So forget “the locker in the cloud.” The future of music maybe be in the cloud, but the cloud is in your pocket.