Is This a Dumb Idea for a Camera…

nikonDf

…or the dumbest idea for a camera, ever?

Ming Thein  offers some insights on the just announced Nkon Df – a camera that seems to blend all the disadvantages of digital photography with all the disadvantages of film photography.

I think Ming is mincing his words here.

To be honest, I really don’t quite know what to make of this camera… I’m confused. On one hand, there are very sensible engineering choices – the sensor, for instance; but on the other hand, marketing said that you have to have AF and a full digital set of controls and a retro look, so we land up having too many buttons and knobs and a bit of an F3-collided-with-a-D600 appearance to it.

I’m not mincing mine: I think this is the dumbest thing in camera design/engineering Nikon could possibly have offered.

Starting with the same dysfunctional AF array that soured me on the D600 right out of the box.

Ming talks a lot about the viewfinder.  He’s talking about an optical viewfinder.  But based on my experience with the Olympus EM-1 so far, I think the whole idea of the optical viewfinder is obsolete.  I spent a lot of time while shooting the Barcamp on Saturday experimenting with flash settings – flash on, flash off, flash exposure plus/minus – and never had to take the camera away from my eye to make those adjustments because all the info is right in the viewfinder.  I don’t think there is any optical viewfinder that puts that much info in front of your eye.

But better than that, each time I made an exposure, it would appear before my eye in the viewfinder.  I could tell without ever looking at the back of the camera that I’d gotten the shot and move on to the next one.   You can’t do that with an optical viewfinder, either.

It seems to me that some evil twin of Marshal McLuhan is now running Nikon.  McLuhan wrote about seeing the future through a rear-view mirror – using new technology to do the work of the old.  He wasn’t suggesting that that is necessarily a good thing – but this camera is a classic example of doing just that.  It’s taking digital technology and trying to replicate the film camera experience.  Jeezus, if you want a “film experience,” just get an F3 or an F100 off eBay.

And the price… almost $2,800??  That’s the same as a D800… which is possibly the finest DSLR on the market.

I’m with Ming.  Totally confused.



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Paul Schatzkin