“Social Media” ? Give It a Minute…

…or more like a coupla/few of months.

I’m always intrigued when somebody professes to be an expert in “social networking” because I figure an “expert” is somebody who’s been at something for a while — you know, like, years — which is really longer than “social networking” has actually been around.

But in the endlessly evolving environment of digital media, an “expert” is really somebody who knows…. just a little more than you do.

Bill Seaver

By that (admittedly low?) standard, Bill Seaver is somebody who has lately focused his attention as a marketing expert on social media, so it warrants our attention when he says:

In my experience it takes three or four months for most people to begin to see positive results in any of the above areas. By they time they cross the six month mark, however, they tend to feel like they really have momentum going for themselves and the sky is the limit.

Amen.  The post is worth reading — but bring with it the understanding that there is going to be a lot of diligent “hand-cranking” of these “high-tech” tools before you’ll see any meaningful results.  It will take at least four months, maybe six, maybe more before the effort pays off.  So add the word “patient” to the expression “hand-cranking.”

And don’t be surprised if the skill sets you acquire at the outset of that period are entirely different from the skill sets you wind up with at the end.



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Paul S