I continue to be annoyed that Spotify generates all this press, when it is still not available in the United States. Meanwhile, services like Lala.com, which is both viable and available today, continue to languish in the public consciousness.
That said, anything Spotify or any other company can do to encourage subscriptions, and thus advance the “access” over “ownership” paradigm shift, is a step in the right direction.
Spotify today encouraged more of its users to pay for premium services by integrating PayPal.
Previously Spotify only accepted Visa and Mastercard.
Adding PayPal will open subscription to many more users, particularly under-18s who aren’t eligible for a credit card. PayPal payments can be directly linked to bank accounts.
The venture-funded jukebox service faces a battle to convert tens of thousands of non-paying users into £9.99 per month subscribers. Revenues from the advertising Spotify inserts into free streams are understood to be very low.