Chris Brogan on Music 3.0: Turn The Chairs Around

Brogan

The big deal in Nashville today was an appearance by social media maven (he says he doesn’t like the word “guru”)  Chris Brogan, author New York Times Bestseller Trust Agents.

Among the many pertinent points that Brogan made about utilizing Web 2.0 tools to “build influence,” etc., there was one point in particular that stands out in the context of the Big Shift in music.

Part of the thesis that underlies this blog is that one facet of what I’m calling “Music 3.0” is a return to the “oral” — todays’ word is actually “tribal” — traditions of Music 1.0 — the era before recording turned music into a product that was manufactured, distributed, and advertised like soap.
In my long essay about “Music 3.0” that launched this blog, I described the ending of the movie Any Day Now, a documentary about the 2008 “10 Out of Tenn” tour.
In this nearly final scene the musicians have finished their last show, but no one wants to leave the venue.  Not the audience, not the musicians.  And so the players come down off the stage, and with unplugged acoustic guitars lead their audience in an enthusiastic sing-along of Bob Dylan’s “I Shall Be Released.”

In that moment, the proscenium that separates the troubadours from their audience was erased.  The artists became the audience and the audience became the artists.  And I as I felt the chicken skin bubbling up on my arm I turned to the friend who’d invited me to the screening and said “THAT’s ‘Music three-point-oh.'”

And here is Chris Brogan, New York Times bestselling author, with his take on a similar sentiment, as expressed during his appearance today in Nashville:
“The only difference between an audience and a community is which way you face the chairs.”

My point exactly.

Indeed, there are portions of “Trust Agents” that sound like a field manual for musicians who are trying to find their way in the Music 3.0 world.  More on that when I’ve had a chance to spend more time with the book I picked up today.



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Paul S