At the core of all of this, it is the music that is key. But putting out good music and being a good marketer are not mutually exclusive. If you do something cool — something fun or valuable or neat beyond just the music — it’s not going to matter as much if the music itself isn’t good. This is why, I have to admit, the one area where I think all three of these artists could have done a better job is actually making the music itself free.
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